For article submissions and any queries, please email us at jiscemanagementnexus@gmail.com
For article submissions and any queries, please email us at jiscemanagementnexus@gmail.com
| Sl No | Title | Authors | Link |
|---|---|---|---|
| 1 | A Study on Brand Preference of Soft Drinks among College Students in Nadia District | Rittick Ghosh, Aradhana Lahiri, Srija Biswas, Shrabani Sarkar, Bikram Jaiswal, Aman Shaw, Rupa Paul | View Article |
| 2 | Economic Recovery and Growth Patterns In India: A Visual Study Of Macroeconomic Aggregates After Covid-19 | Pabitra Ghosh, Soham Mitra, Suvamita Nath, Ankush Biswas, Pretty Lata Ray, Sohom Majumder | View Article |
| 3 | Impact of Social Media Advertising on Impulse Buying Behaviour: A Consumer Analytics Study | Arpita Chakraborty, Sohom Majumder | View Article |
| 4 | Sales and Profitability Analysis of a US Superstore Using Power BI | Deepshikha Baishnab, Vivekananda Biswas | View Article |
| 5 | Rural Healthcare Delivery in West Bengal: A Review of Infrastructure, Human Resources, Accessibility and Emerging Challenges | Rupa Paul, Tithi Roy Karmakar, Anushka Ray | View Article |
| 6 | Leveraging User-Generated Content as a Catalyst for Viral Marketing Success | Rozario, R. M., Rozario, S., Mondal, S., Biswas, V. & Majumder | View Article |
| Sl No | Title | Authors | Link |
|---|---|---|---|
| 1 | A Study on Employer Branding and Job Choice among MBA Students in Kalyani | Tanisha Singh, Rupa Paul | View Article |
| 2 | Job Replacement Due to AI: Myth or Reality? | Biswaranjan Sarkar, Rupshanta Dasgupta, Gabriela Kerketta, Swastika Saha, Sohom Majumder | View Article |
| 3 | The Future of Work: A Comparative Analysis of Productivity and Stress Across Remote, Office, And Hybrid Work Models | Kaushik Majumder, Sohom Majumder | View Article |
| 4 | Measuring Volatility in GDP Components and Its Implications for Economic Stability | Uttarayan Saha, Sohom Majumder, Rupa Paul, Vivekananda Biswas | View Article |
| 5 | ESG Performance and the Cost of Equity Capital: A Review of Evidence with Special Reference to India | Sohom Majumder, Arit Das, Sruti Basu | View Article |
| 6 | Shifting Employment Landscapes: Comparative Growth Trends analysis in India's Public and Private Sectors (1984–2023) | Payel Mallick, Soubi Ghosh, Vivekananda Biswas, Sohom Majumder, Rupa Paul | View Article |
| 7 | Lean manufacturing implementation in a manufacturing firm: a case study analysing the challenges and benefits of implementing lean principles | Debosmit Sengupta, Anjan Modak, Sohom Majumder, Vivekananda Biswas | View Article |
| Sl No | Title | Authors | Link |
|---|---|---|---|
| 1 | A Survey on Consumer Preference Towards Branded Apparel Products with Reference to Fashion-Conscious Consumers | Sruti Basu, Avik Sanyal | View Article |
| 2 | Environmental Concern and Price Premium Behaviour in Green Consumer Markets | Tanisha Singh, Rupa Paul | View Article |
| 3 | Smartphone Brand Preferences among Students in Nadia District: A Descriptive Study | Indranil Goswami, Riddhiman Pal, Debosmita Sarkar, Ritam Majumder, Rupa Paul | View Article |
| 4 | Drivers of Additional Paid Work among Higher-Education Teachers: An Organisational and Behavioural Perspective | Avik Sanyal, Sumanta Paul | View Article |
| 5 | EXCHANGE RATE COMPETITIVENESS OF THE INDIAN RUPEE: INSIGHTS FROM NEER AND REER TRENDS (2007-2023) | Amrita Bagchi, Vivekananda Biswas, Sohom Majumder, Rupa Paul | View Article |
| 6 | LEVERAGING EMPLOYEE ADVOCACY TO ENHANCE BRAND REPUTATION AND DRIVE BUSINESS GROWTH | Pallavi Jha, Dilnashi Irshad, Aniket Das, Bishaldeep Saha, Subrata Mandal | View Article |