Smartphone Brand Preferences among Students in Nadia District: A Descriptive Study

Abstract

The smartphone industry is marked by rapid technological advancement, intense competition, and frequent changes in consumer preferences. Among different consumer groups, students represent a highly active and technology-oriented segment because smartphones are used not only for communication but also for education, entertainment, social media, gaming, and content creation. The present study examines smartphone brand preferences among students in Nadia District, West Bengal. The study is descriptive in nature and is based on primary data collected from 63 respondents through a structured questionnaire administered using Google Forms. Percentage analysis and graphical representation were used to interpret the data. The findings reveal that Samsung and Vivo are the most commonly used smartphone brands, while Samsung emerged as the most preferred brand among students. Camera quality, features and technology, battery backup, and price range were identified as major factors influencing smartphone brand preference. The study also found that most students prefer smartphones in the ₹10,000–₹20,000 price range and that advertisements have a considerable influence on purchase decisions. Overall, the findings suggest that students prefer smartphone brands that offer a balance of affordability, performance, reliability, and advanced features.

Keywords

DOI & Citation